The tendency of raters to make an overall judgement of a person based on one or a few favorable or unfavorable traits is called. the halo effect.
<h3>What is
halo effect?</h3>
The halo effect refers to the tendency for positive impressions of a person, company, brand, or product in one area to influence one's opinion or feelings in other areas.
The halo effect refers to a consumer's preference for a line of products because of previous positive experiences with this manufacturer's products. The halo effect is associated with brand strength, brand loyalty, and brand equity.
The halo effect occurs when you judge a person's qualities by other unrelated, usually physical, qualities, as the name suggests. A sharply dressed coworker, for example, may be perceived as more competent than a coworker wearing a t-shirt. Edward L., an American psychologist, coined the term in 1920.
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