When comparing media vehicles, relative cost also refers to the relationship between the cost of buying advertising time and the size of the audience received.
<h3>What does the term "relative cost" mean?</h3>
As you are already aware, relative price refers to the cost of one thing in relation to another. It is portrayed as a ratio of the costs of two goods or services. Divide the cost of one product by the cost of another to get the relative price of that product.
Understanding the relative costs of various advertising media is one of a media planner's key responsibilities in order to decide how best to use the money to produce the intended results.
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