<u>Answer:</u>
This scenario represents the first phase of a <u>Horizontal marketing system</u>.
Option: (C)
<u>Explanation:</u>
- A horizontal marketing system is the marketing system where two or more companies of different nature collaborate in order to generate more profit for the engaged companies.
- This type of marketing system has prospect of expanding its market size in a wider demographic range.
- In horizontal marketing system, the opportunities for partnership of the companies is more.
- Also, there is less competition between the companies adapting horizontal marketing.
- An example of horizontal marketing is the collaboration of Coca-Cola and KFC.
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