using web-based social media to recruit heavy-drinking young adults for sleep intervention: prospective observational study

1 answer:

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Despite few being worried about their drinking, social media advertisements targeted for young adults with sleeping problems reached many who also drank heavily. Additionally, advertisements that promote sleep were more successful than those that promoted drinking. Cost-effectiveness was moderate for engagement (impressions to clicks), great for conversion (clicks to survey completion), and fair for enrollment when compared to earlier trials. These statistics show how effective sleep-related social media advertising is at reaching young adults who abuse alcohol and asking them for help.

<h3>Describe Sleep intervention?</h3>

There were six different kinds of sleep interventions identified, including yoga, mindfulness, weight reduction programs, cognitive behavioral therapy for insomnia (CBT-I), sleep hygiene education, and adjusting the color temperature of fluorescent lights in the workplace. Only CBT-I improved presenteeism and sleep problems as compared to a control group. The results of this study also demonstrate that presenteeism is evaluated in a heterogeneous manner.

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