Answer:
Establish the mission and vision and values
Explanation:
When former CEO kalanick’s question of ""what kind of brand do we want to be?", it represents the Establishing the mission and vision and values stage of the strategic management process. Strategic management is the process which involves setting goals and objectives, the analyzing and evaluating the outside and internal environment by evaluating the existed strategies.
Following are the step of strategic management process:
1: Vision and objectives are set.
2: Gathering and analyzing of the information.
3: Strategy formulation in order to attain the set vision and objectives.
4: Implementation of the strategy.
5: Evaluation and Control.
Here in this case, what kind of brand we want to be, represents the setting of the vision, mission and objectives for the brand, putting it simply, setting the direction for the brand, where we want to be, how we want customers to see us.
The correct options are B, C and E.
Starting a business can be a risky move because of some elements which are involved in creating a new business. For instance, large amount of capital is needed to start a typical business and the uncertain conditions which prevails in the business world can make one to lose one's capital in no time at all. The extent to which assets can be converted to cash is also one of the risks that one must considered.
is a person who benefits from something without expending effort or paying for it.
Answer:
Unrelated Diversification
Explanation:
The reason is that the company has entered in a number of product offering that are unrelated to each other. This means the company has subtantially reduced its industry risk by managing a portfolio of products that are different from each other from industry perspective. This is an example of unrelated diversification because comics are unrelated to sports figures, music videos and motion pictures.
Answer:
B, Italy
Explanation:
In Italy, 60 percent of the shares of a public company are owned by the 3 largest shareholders. This invariably means that the decision making of public companies are mostly at the mercy of just 3 persons as against larger numbers in other countries.
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