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koban [17]
2 years ago
7

What are the major differences between a distributionchannel for a business making tangible products anda firm producing hospita

lity and travel products
Business
1 answer:
max2010maxim [7]2 years ago
4 0

Answer:

Following are the responses to the given question:

Explanation:

The distribution channel contains several interdependent organizations responsible for the production of a material to be used or use. Different types of goods were available - either qualitative and quantitative. Although two may lead to satisfied customers, the advertising and marketing of goods differ greatly.

There are tangible items that we can see, sound, and feel. For example, in my hand, I could hold a DVD. Immaterial materials are not visible. You can hold insurance papers in the hands, for example, but it doesn't purchase. People can buy family life insurance, and they can see, touch and smell.

The tangible product distribution includes stock or retailer. It includes primarily producers, distributors, suppliers, retailers, or customers.

Generosity or travel products are distributed through companies, marketing officials, distributors, and consumers.

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Dudley Savings Bank wishes to take a position in Treasury bond futures contracts, which currently have a quote of 110 − 100. Dud
Aneli [31]

Answer:

a. Long

b. $375.00

Explanation:

a. If interest rates decrease over the period of investment, Treasury bond prices will increase. Thus, Dudley Savings Bank should take a long position in the futures contracts on the Treasury bonds. As T-bond prices go up, so will T-bond futures prices.

b. Given a long position:

Net profit = Sale price of futures − Purchase price of futures

= $107,687.50 − $107,312.50 = $375.00

Purchase price of futures = 107 − 100 = 107 10/32% × $100,000 = $107,312.50

Sale price of futures = 107 − 220 = 107 22/32% × $100,000 = $107,687.50

Explanation:

3 0
2 years ago
Mary, a sales representative for a small cleaning business, asks current customers for names of friends, customers and other bus
Fofino [41]

Answer:

Mary is relying on <u>referral marketing</u> to identify potential customers.

Explanation:

Referral marketing is a method of spontaneously promoting a businesses products and services to new customers by word of mouth. This can happen through a variety of channels such as email, mobile, and social media.

Referral programs are formal programs that exists in some organizations instituted by employers to encourage employees to refer candidates for jobs at the company.

Referral programs benefit both the employer and the current employees. In some cases, a bonus can be earned if a referred candidate is hired.

8 0
2 years ago
Read 2 more answers
A business action that has been widely adopted within an industry or occupation is known as _____.
strojnjashka [21]
<h2>A business action that has been widely adopted within an industry or occupation is known as Standard Business practice</h2>

Explanation:

Standard business practice tells you how to operate and manage your business.

The operation includes:

Goals, objectives: Mentioning about the goal and objective of the organization and creating process to achieve those.

Sales: Sales are the most important aspect which brings revenue to any kind of industry starting from education industry to MNC industry. Sales can bring business and one of the crucial department for success of the organization.

Back office work: Which needs to work at the background to monitor, to track, develop the operations or process

7 0
2 years ago
Which economic indicators most strongly suggest that an economy is
Marta_Voda [28]
I’m pretty confident it is C. It is my understanding that GDP and unemployment rates have an inverse relationship. When the economy is doing well you would expect the GDP to increase and the unemployment rate to decrease.
4 0
3 years ago
What are the three stages at which advertising evaluation occurs, and what do marketers evaluate at each stage? What are the dif
krek1111 [17]

Answer:

There are 3 phases of advertising: Awareness (audience building), Consideration (lead generation and obtaining authority), and Conversion (nurture and sales). Advertising has a history going back millennia. In fact, the origins of advertising go back to ancient times or even earlier, right to the stone age. From rock carvings and papyrus to the radio and T.V. and the latest addition of online advertising, the journey of advertising has been a most metamorphic one.

1. Pre-test and Post Test: Pre-test implies testing advertising message before it is sent to specific media.

2. Communication and Sales Effect Test.

3. Laboratory and Field Test.

4. Experimental and Survey Test.

5. Message and Media Effect Test.

Inquiry tests: It is controlled experiment conducted in the field. In inquiry test, the number of consumer inquiries produced by an advertising copy or the medium is considered as to the measure of its communication effectiveness.

Copy testing often evaluates ad based on demographics and certain changes in the ad are made with respect to its demographics. Memory tests (recall/recognition), direct response tests, persuasion tests, continuous measurement tests, psychological response tests are some of the quantitative methods of copy testing.

(My Answer^)

Explanation:

(Plato Example Answer) : Advertising evaluation can occur at three different stages: during ad in preparation, after the ad launches in the market, and while the ad campaign is running in the market.

During the first stage before the ad’s launch, marketers use pre-testing methods to evaluate an ad’s effectiveness. They help a company identify and correct flaws in its ad copy through trials or surveys. Randomly selected consumers view the ad. Based on the data gathered from their responses, the company will make changes in the ad copy or select one ad from among different ad alternatives. Various aspects of an ad copy, such as colors, message, language, design, etc., might change or gain further approval based on the results of these tests. Pre-testing methods include consumer jury methods such as an order of merit test or paired comparison test, advertising concept test, direct mail test, and in-home projection test.

During the post-testing stage after the ad’s market launch, marketers use post-testing methods to measure ad effectiveness. These tests help in gauging the immediate effect that the ad campaign has had on consumers and determine whether the ad has succeeded in achieving its goals. Post-testing methods also make use of randomly selected samples of respondents from the market. The methods include a rating scale test, day-after recall test, portfolio test, and association test.

The ad campaign is continuing its market run. During this stage, marketers use concurrent testing methods to evaluate ad effectiveness. If properly implemented, the tests can help the company to adapt an ad campaign to make it more effective. Concurrent testing methods also help advertisers to decide which expenses to curtail. These methods depend on observing consumers’ reactions to the ad and thus determining how consumers perceive the ad. Concurrent testing methods include telephone surveys, interview tests, and passers-by count tests.

If I were an advertiser, I would spend money on pre-testing methods because they would help me to make critical changes in an ad’s content before it goes out in the market. These methods of measuring ad effectiveness are more proactive. For instance, an advertising concept test can help in gathering consumer responses regarding various aspects of an advertisement. I would make sure that the sample selected for these tests is large enough so that it would leave little room for uncertainty regarding the ad’s effectiveness. In addition, I would use more than one method to measure the effectiveness of my ad campaign.

4 0
2 years ago
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