Question

In addition to following laws set forth by the FTC, do you think there are other ethical standards that marketers and advertisers should be held to? Explain.

Answer 1

In addition to following the laws established by the FTC, there are other ethical standards that marketers and advertisers must follow, such as aligning communication with potential audiences, avoiding gender stereotyping in ads, and controlling the flow of advertising to potential customers.

How important is the FTC to advertising?

The FTC guidelines help consumers to have their rights protected while establishing regulations to prevent the practice of commercial fraud through false advertising, ambiguity, lack of information and immoral advertising.

Therefore, the FTC guidelines assist in promoting a more ethical and loyal commercial environment and advertising that aligns with consumer interests and creates positive, organic value and engagement for a brand.

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