Answer:
A. to show that it should be seen as equal to its competitors
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Corporate branding can be defined as an act which typically involves using a company's brand name in all of the advertisement process, to stimulate a favorable action on the part of the customers.
Points of parity refers to the basic elements that a business firm is required to have, so as to be considered by its customers and potential customers for the purchase of its products or services.
This ultimately implies that, a brand would seek to establish points of parity to show that it should be seen as equal to its competitors and as such able to offer the same product quality, expertise and satisfaction.
Answer:
A debit of $7.6 million to a loss account
Explanation:
Step 1. Given information.
- Carrying value is 21.4 million
- Market value when retired is 29 million.
Step 2. Formulas needed to solve the exercise.
Gain(Loss) = Carrying value - Market value when retired
Step 3. Calculation.
= 21.4 million - 29 million
= 7.6 million
Step 4. Solution.
A debit of $7.6 million to a loss account
Answer: A. New buy
Explanation:
The situation described is most likely a NEW BUY situation because it bares some characteristics of same. In a new buy, customers generally take their time to make a decision and put the seller through a lot of paperwork in the case of corporate entities in a bid to assess the risk or cost of the new product. It is also necessary to do so as they have no previous experience with the seller and so trust cannot play a center stage.
Jenny also implied that it was the first time she had met them and it was also the first time they had been introduced to the product so there is that.
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Answer: a measurement of utility
Explanation:
