This unique set of associations that consumers will make with the Jeep brand is referred to as brand image
.
Option C
<u>Explanation:
</u>
Marketing branding analyzes and designs the image of a brand throughout the market. For sales and marketing, it is important to develop a good connection to the target market. The commodity, its appearance, quality, and labelling, etc. are the measurable aspects of brand management.
Brand Image is an idea or perception that consumers create in their head within a certain period of time about a specific brand. The brand image can be characterized as the vision and interaction of current and potential customers with the brand. The company photo ultimately fills the customer's mind. Brand image can be similar or completely opposite to brand identity.
Transferring risk
Explanation:
<u>To transfer risk is in a way to test grounds of a volatile business by using a smaller company as bait and seeing how the market reacts to it before committing completely</u> for the catch once the company decides what to do there.
Transference of risk is possible for big firms and allows them to get a real view of the scenarios they can expect to see when they set up operations in a place.
Answer:
b. $400,000
Explanation:
According to the historical cost principle, the land or fixed assets should be reported in the financial statement with the purchase price or historical price.
In the given situation, the land receiving value is $400,000 and its fair market value or FMV is $500,000 and exchange value is $300,000
So, here the land should be recorded at $400,000. Hence, we ignored the fair market value and the exchanged value
