Question

Marketing channel design calls for analyzing consumer needs, setting channel objectives, identifying major channel alternatives, and evaluating those alternatives. true false

Answer 1

True, identifying Marketing channel design calls for major channel alternatives

A method of transferring and distributing products and services from the producer to the customer is known as channel design. "A sequence of interconnected companies or persons through which a product or service goes from one person or firm to another" is the definition of a "channel." Additionally, channel design is sometimes combined with strategic marketing, which seeks to comprehend client wants and preferences in order to motivate them appropriately. Supply chain design is one instance of this, which is closely related to channel design.

A new section may decide to enter if these middlemen succeed. Producers sell directly to merchants in smaller markets, while in larger markets, producers choose distributors to influence customers.

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