Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing bra

Question

Levart [38]

2 years ago

13

Whenever a product line or a product family is extended, there is a risk of ________, which occurs when sales of an existing bra

nd decline as the firm's current customers switch to the new product.

Business

1 answer:

xxTIMURxx [149] · Answer 1 · 2023-07-09T10:07:48+03:00

Whenever a product line or a product family is extended, there is a risk of cannibalization, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

<h3>What is a new product line?</h3>

This is term that is used to refer to the offering of a new product from a line that the company has not offered previously. It is the introduction of a new product entirely to the market.

Hence we have to say that Whenever a product line or a product family is extended, there is a risk of cannibalization, which occurs when sales of an existing brand decline as the firm's current customers switch to the new product.

Read ore on cannibalization here: brainly.com/question/17772125

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