Answer:
Section 5 of the FTC Act
Explanation:
Section 5 of the FTC Act prohibited companies to make "deceptive actions" during all activities in a commerce.
In marketing, this section of the Act prevented companies to falsely promoting their products. They're required to truthfully listed all ingredients of the product and banned from making claim that are misleading to the consumers.
For example, you can't claim a drug that you sell can cure cancer without proper authorized researches to back it up.
Answer:
b. is the amount a consumer is willing to pay minus the amount the consumer actually pays.
Explanation:
Consumer surplus = willingness to pay less price of the good.
Let assume a student is willing to pay $30 for a book and the price of the book is $15. The student's consumer surplus is $30 - $15 = $15
I hope my answer helps you
The nominal interest rate will rise by 3%.
Nominal interest rate is the sum of real interest rate and inflation rate. Real interest rate is interest rate that has been adjusted for inflation. Inflation is the persistent rise in general price levels.
Nominal interest rate in year 2 = real interest rate + inflation rate
6% + 3% = 9%
Nominal interest rate in year 1 = 6%
Change in nominal interest rate = 9% - 6% = 3%
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Answer:
There are many different price adjustment strategies which can be implemented in the current market.
Explanation:
Psychological pricing:
Psychological pricing is a strategy in which the price of a product is displayed with mostly one cent difference so the whole number shown is less by $1 and this difference can get higher if the price of the product is more.
Example 1: The price for a toy in a toy shop is $4.99, if rounded this will be $5 but the whole number visible is $4.
Example 2: The price of a laptop is $193, this again is nearly $200 but the price is reduced by $7 in order to influence their customers into buying the product.
Example 3: The price of a car is $35,995, this again is about $36,000 but the buyer may be influenced by this technique and result in purchasing the product with such price.
Geographical Pricing:
Geographical pricing is a strategy where different prices are charged in different outlets, this strategy is made keeping in mind the purchasing power of the locality, if the local people can pay higher price for a product then the price is high there but same product may have a lower price in an area where people can not pay high price.
Example 1: Price of a T-shirt is $15 in a posh area while the price of the same T-shirt is $5 in an area with poor locality.
Example 2: Price of a hair brush is $10 in a poor area while the same brush is available in a posh area at a rate of $35.
Example 3: Price for a food item is $6 in a restaurant in posh area while the same burger is available for $3 in a restaurant in a poor area.