Great technological advancements that followed industrialization in the late nineteenth and early twentieth centuries fundamentally altered American consumerism and popular culture. Increased manufacturing, communication, and transportation were all made possible by better technology.
<h3>'The Rise Of Marketing'</h3>
A fresh understanding of marketing started to emerge in the 1920s, influencing business strategy and altering the structure of American businesses. As an orientation, marketing required thinking of a business as an organization that marketed goods rather than just creating them. By "marketing," we mean arranging the company to coordinate production, distribution, sales, and service in accordance with genuine observations of the customers that were available. Pioneers of the marketing approach to management discovered the value of differentiating their products from those of their rivals, having a variety of products to offer consumers, and using aggressive advertising to sway consumers' behavior in the 1920s and 1930s.
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