A portion of a larger market with similar needs that are somewhat different from the larger market is known as a market: segment
Option A is correct.
What is a segment of the market?
The term market segment refers to people who are grouped together for marketing purposes. Market segments are part of a larger market, often lumping individuals together based on one or more similar characteristics.
Market segment :
Market segmentation creates subsets of a market based on demographics, needs, priorities, common interests, and other psychographic or behavioral criteria used to better understand the target audience. By understanding your market segments, you can leverage this targeting in product, sales, and marketing strategies.
MEANING OF MARKET SEGMENTATION :
Segmentation is a Marketing Strategy which involve dividing a broad target market into subset of Consumers, Businesses or countries who have common needs, interests and priorities and then designing and implementing strategies to target them.
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