how does brenkert analyze the concept of "vulnerability", and what conclusions regarding marketing practices does he draw?

1 answer:

8 0

They indicate that the manipulation involved in marketing products to these people, even if it does not hurt them, makes it unjust because it is unfair to be the target of this kind of manipulation.

<h3>Why vulnerable consumers are important in ethical marketing strategy?</h3>

Marketers have a unique duty to their customers since they are better known than consumers. Because vulnerable customers are less equipped than average customers to protect their own interests and are consequently more prone to harm by marketers, this responsibility is particularly important for them.

Understanding and spotting susceptible customers in a contact center can be essential for any business in retaining clients and reducing the chance that their reputations or that of the company as a whole will suffer.

Learn more about Vulnerability here:

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