Social marketing now uses commercial marketing strategies for analyzing target audiences, identifying the objectives, tailoring messages, and applying strategies like branding and maintenance of health behaviors.
<h3>What is the role of social marketing in health ?</h3>
In social marketing the proven concepts and techniques applied which has been drawn from the commercial sector and it promote changes in diverse socially important behaviors like use of medicines, smoking etc.
social marketing immensely applied in science and health behavior by using behavioral theory to influence health and assessing the factors influencing the audience.
It influence health behavior, by using a wide range of health communication strategies through mass media, mediated through a healthcare provider, marketing , promotion etc.
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