Question

A television advertisement shows several teenagers searching through the refrigerator for something to satisfy their hunger. The refrigerator offers the teenagers many alternatives—celery, bologna, cottage cheese, and box of Hot Pockets Bacon Cheddar Cheese Melt sandwiches (see the photo above). The ad, which shows the teens happily selecting the Hot Pockets sandwiches, appeals to the consumers’ __________ for sustenance to satisfy their hunger and attempts to shape their __________ for the advertised product. needs; preferences needs; wants wants; needs wants; cravings cravings; needs

Answer 1

Answer:

The answer for the first blank is needs, the second blank is preferences.

Explanation:

The need for sustenance is a primary drive for all living creatures, including humans. The advertisement shows this by casting hungry teenagers who are seeking to fulfill this drive. Since the company producing this advertisement sells Hot Pocket, they wanted to associate ‘fulfilling the hunger drive’ with their product. That way, customers who view this advertisement are more likely to choose Hot Pocket compared to its competitors.