Marketing benefits the organization, its stakeholders, and society at large by <u>creating, communicating, delivering, and exchanging</u> offerings that have value for customers.
<h3>What is marketing?</h3>
Marketing is a process filled with many activities to ensure customer value and organizational profitability.
Marketing involves the following marketing mix:
- Product
- Price
- Place
- Promotion.
Marketing does not start with advertising or creating awareness of a product or service in the mind of customers. It begins with product design, production, and delivery, and ends with customer service.
Thus, marketing creates, communicates, delivers, and exchanges offerings to benefit the customers, the organization, and other stakeholders.
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