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2 years ago

______ are any assets that a firm can draw on when formulating and implementing a strategy.

Business

1 answer:

qaws [65]2 years ago

6 0

Resources are any assets that a firm can draw on when formulating and implementing a strategy.

Resource based view is strategy based model that considers an organization's resources as a key to sustainable competitive advantage. The supporters suggests that a firm should look inside the company to find the sources of competitive advantage, instead of looking at the external competitive environment.

According to the Resource based view there are two types of resources: Tangible assets and intangible assets. Tangible assets are physical things such as land, building, machinery, equipment etc. Organizations can easily acquire them in market, so they confer little advantage. Intangible are assets that have no physical presence, such as brand reputation, trademark, etc. They play a significant role in sustaining of a firm as its competitors can't acquire these internal assets.

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Sedbober [7]

Answer:

A. Generating, refining, and evaluating potential marketing actions.

Explanation:

Marketing research are the processes that are used to connect consumers and manufacturers to marketers. Infornation is used to generate, refine, and evaluate potential marketing actions. It is used to evaluate marketing mix and how changes affects the consumer's behaviour.

General Mills used marketing research to identify ways to grow the brand, promote it, and evaluated plans to market it. Due to increased demand for organic and natural foods.

This is use of generating, refining, and evaluating potential marketing actions.

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3 years ago

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Anastasy [175]

Answer:

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3 years ago

a. Estimate the balance of the Allowance for Doubtful Accounts assuming the company uses 4.5% of total accounts receivable to es

solniwko [45]

Based on the information give the estimated balance of the allowance for doubtful accounts is $25,650.

a. Estimated allowance for doubtful accounts

Estimated allowance for doubtful accounts =$570,000×4.5%

Estimated allowance for doubtful accounts =$25,650

b. Adjusting journal entry

Dec 31

Debit Bad debt expense $13,650

($25,650-$12,000)

Credit Allowance for doubtful accounts $13,650

(To record bad debts expense)

c. Adjusting journal entry

Dec 31

Debit Bad debt expense $26,650

($25,650+$1,000)

Credit Allowance for doubtful accounts $26,650

(To record bad debts expense )

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3 years ago

Jennifer has been assigned the task of preparing a marketing plan for her company for the upcoming year's business activities. S

antiseptic1488 [7]

Answer: Promotion

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In the given case, Jennifer is assigned to make the plan for marketing and she wants to start her plan by determining the variables factor. As she has already determined price, product and channels of distribution she is only left with the promotion variable.

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4 years ago

Why might a traditional bank still be a more popular option versus an alternative source of funding?

matrenka [14]

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Traditional banks can maintain their interest quotes low because they decrease their chance by way of funding much less unstable businesses, those that have a sturdy personal credit score and a history of making payments on time.

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2 years ago