Promotion.
Marketing mix is defined as set of activities, methods which the company use to promote its product in the market.
4 P's of marketing mix are price , place , product , promotion.
Price refers to the value which is set for the product. it is estimated by cost of production by adding gross margin in it.
Product refers to the item which is being actually sold. product should be unique and satisfactory to the needs of people.
Place refers to the area where the product is being sold. it should be sold at proper place where attraction of buyers is more . it is basically the point of sale.
Promotion refers to the communicating value i.e communicating product to the consumer so that everybody is aware about the product. it can be done by advertising, after sales service, press reports, incentives .
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