In an ideal world, everyone would process information through the Central Route and actually analyze arguments presented to them according to the elaboration likelihood model.
<h3>Why is it called the elaboration likelihood model?</h3>
According to the ELM, a level of "elaboration" happens when a persuader conveys information to an audience. The level of effort required for an audience member to comprehend, analyze, and recall a message before accepting or rejecting it is referred to as "elaboration."
The elaboration likelihood model aims to investigate how human perceptions of stimuli differ and how these perceptions change attitudes and, ultimately, behavior.
The amount of thought or mental effort put into studying a message's substance is referred to as elaboration. High elaboration is intended for assessing message content and follows the principal path.
Learn more about the Elaboration Likelihood Model here:
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