Question

Honda motor co. prices its whole line (from the $15,000 honda fit economy sedan to the $40,000 pilot suv) so that it offers high quality at reasonable prices. what pricing policy is honda usinG?

Answer 1

Value Pricing policy is honda using.

This is an example of " Value Pricing" since value pricing is based on the "Value" that the product creates in the minds of the customer.

Explanation of why others are not selected.

1. CUmulative quantity discount is offered for customers who purchase several items at once which is not the case

2. Bundle pricing is offred for the customer who purchases all the goods at once which is not the case.

3. Introductory pricing involves pricing low at the time of introducing a new model to gain market penetration which is also not the case

Value pricing is customer-oriented pricing. H. Companies set prices based on how much customers believe in the value of their products. Value-based pricing differs from "cost plus" pricing, which includes production costs in the price calculation.

Learn more about Value Pricing here: brainly.com/question/7459025

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