__________ argues that people will process messages using either central processing or peripheral processing.

1 answer:

7 0

Listeners process argues that people will process messages using either central processing or peripheral processing.

<h3>What is peripheral processing?</h3>

Peripheral Route Processing, often referred to as Peripheral Route to Persuasion, is when someone assesses a communication,
such as an advertisement, based on visual appeal, background noise, or other superficial qualities rather than the message's real content.

The peripheral route to persuasion is demonstrated when someone agrees with a speaker just because they are attractive and brought pizza to the presentation.
For instance, if you're watching a political debate on TV and the candidate who is best dressed strikes you as the most persuasive, you may have chosen the periphery path to persuasion.

Learn more about peripheral processing here:

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