An observational study is one in which outcomes are assessed without the researcher being involved.
<h3>What does an observational research aim to accomplish?</h3>
In observational studies, subjects are observed without having their conditions forcibly altered, or in other words, without any intervention. Although participants' behavior may change while being observed, observational studies aim to look at risk factors, diseases, or outcomes in their "natural" form.
<h3>What are an observational study's advantages?</h3>
The primary benefit of observational research has already been mentioned: it gives companies the chance to observe prospective clients in their natural environment, which can provide illuminating information that cannot be obtained through other techniques like focus groups and questionnaires.
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