Complete question:
Trudy owns a Dell laptop computer. She uses the computer in class and her classmates can see the Dell logo when she uses her laptop. One of her classmates is looking to purchase a new laptop and asks Trudy her opinion of Dell computers. Trudy informs her classmate that she is satisfied with her laptop and recommends that her classmate purchases one, too. For Dell, Trudy is exhibiting some of the benefits of _____.
a. brand recognition
b. brand equity
c. brand insistence
d. brand loyalty
e. brand mark
Answer:
For Dell, Trudy is exhibiting some of the benefits of brand loyalty
.
Explanation:
Brand loyalty is described as favorable emotions towards the company and willingness to buy the same product or service consistently from the same company now and in the future, irrespective of the behavior of the rival or adjustments in the world.
Corporations spend large sums of money in customer support and promotions in order to create and retain brand awareness with the existing commodity.
Coca-Cola Corporation is an example of an established company that has culminated in consumers showing brand loyalty in light of Pepsi's beverages and advertisement campaigns over the years.
Alberto determined one of the metrics he would use to gauge the level of exposure his marketing message had with his target market was the number of times the target was exposed to his message throughout the six weeks of the campaign, representing its "frequency" is represented by this.
<h3>What is the market frequency?</h3>
- The likelihood that a particular consumer will see an advertisement during a marketing campaign is known as frequency.
- A person is more likely to engage with the advertisement in a meaningful way and to interact with your business on a number of different levels if they are exposed to it more frequently.
<h3>What is Marketing?</h3>
- Marketing describes the actions a business does to encourage the purchase or sale of a good or service.
- Advertising, selling, and delivering goods to customers or other firms are all included in marketing.
- Affiliates perform some marketing on behalf of a business.
Learn more about market frequency here:
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Answer:
WIDE
NARROW
Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.
Explanation:
Porter’s competitive strategies of cost leadership and differentiation focus on WIDE markets, while the cost-focus and focused-differentiation strategies focus on NARROW markets.
Differentiation refers to a firm's ability to create a good or service that is distinct from other product. This strategy leads to having or creating brand image, which allows the organization to sell its products or services at a premium
Cost leadership relates to a firm's ability to create economies of scale by producing a large volume of goods or service.
Answer:
transactional leadership
Explanation:
Transactional leadership is a style in which the leader tries to encourage its employees to perform well in their jobs by using rewards and punishments. According to this, the answer is that transactional leadership focuses on clarifying employees’ role and task requirements and providing followers with positive and negative rewards contingent on performance.
Answer:
The answer is C. link the advertisements to online promotions.
Explanation:
Now lets take a look at it one by one and see why C is the answer.
As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.
In Option B, it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.
Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.
Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.
