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Answer: Turn down the acquisition offer and prepare to resist a hostile takeover.
Explanation:
Since Johnson analysed the past performance of Openlane hardware and found out that past performance, conducting focus groups, and interviewing Openlane employees, Johnson concludes that the company has poor profit margins, sells shoddy merchandise, and treats customers poorly, then Johnson and Conecom Hardware should turn down the acquisition offer and prepare to resist a hostile takeover.
In this case, the merge between the companies will have a negative impact on Johnson and Conecom hardware due to the fact that the company has a bad reputation already and this can have an effect on Conecom. Therefore, the acquisition offer should be turned down.
Answer:
<u>A Star.</u>
Explanation:
The Boston Consulting Group (BCG) matrix depicts a product's market share against the market growth rate. The matrix is also known for it's cow- dog metaphor.
The matrix represents 4 situations namely:
1. Stars : Products with high market share in high growth markets i.e high- high situation.
2. Cash Cows: Products with high market share in low growth markets.
3. Question Mark: Products with low market share in a high growth markets.
4. Dogs: Products with low market share in low growth markets.
In the given case, the product dominates the market i.e high market share. Secondly, it operates in a high growth market. Which means, the product belongs to the situation of a Star.
To solve this problem, we
use the formula in calculating for the total variable cost (COGS):
Revenue - COGS - SG&A
= Pretax profits
where SG & A is calculated
as:
SG & A = (Contribution - Prextax income)
<span>SG & A = ($320,000 - $117,000)
SG & A= $275,000 </span>
Calculating for revenue
using the margin ratio:
Contribution margin/Revenue = Contribution Margin Ratio
Revenue = Contribution Margin/Contribution Margin Ratio
Revenue = $320,000/.20
Revenue = $1.6m
Going back to the 1st formula:
Revenue - COGS - SG&A = Pretax profits
1.6m - COGS - 275k = 117k
COGS = $1.6m - $117k - $275k
<span>COGS = $1.208 million</span>