Question

You have sought permission from a hospital to place brochures for your product in their gift shop and cafeteria. The hospital administration expresses some hesitation about allowing marketing in a health care facility. What should you tell them?

Answer 1

Answer:

You should let them know that marketing in health care facilities is an acceptable practice, as long as it takes place in common areas where patients are not receiving or waiting to receive health care and as long as the hospital displays materials for all plans that provide them to the hospital.

Explanation:

The hospital administration expresses hestitatiin because the products being advertised by the advertiser should not sway the patients seeking or receiving health care from what is most important for them to use for their health. Advertising has a way of captivating the one it is used on away from taking the right decision concerning their health.

Answer 2

Answer:

The correct answer Marketing in health care facilities is an acceptable practice, as long as it takes place in common areas where patients are not receiving or waiting to receive health care and as long as the hospital displays materials for all plans they offer.

Explanation:

They must also comply with the state and citizen responsibility to protect individual and collective health, by minimizing risks, damages and negative impacts on human health from the consumption of goods and services, in establishments of public health interest, to through verification, advice and technical assistance of regulatory compliance, in aspects related to sanitary conditions: infrastructure, water and basic sanitation, quality control, processes and procedures, qualification of human talent, monitoring of health effects.