When the publisher of the well-known berenstain bears books wanted to celebrate the 50th anniversary of the series, it initiated a $150,000 campaign. Promotion is the four ps does this campaign represent.
<h3>What is a publisher in ad tech? </h3>
Online digital ad space is owned, "supplied" by, or "sold" by publishers. Because they directly own the ad space that they sell to the advertisers they partner with, they are referred to as the "first-party" in digital advertising.
<h3>Difference between publisher and advertiser :</h3>
An advertiser could be a business or an app with a message they want others to view, such as a mobile game or e-commerce platform. A publisher is a place where viewers who the advertiser wants to convert can see that message.
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