Question

Darius is considering buying new bedroom furniture. Naturally, he compares several types of beds, dressers, and bedside tables, but he also is evaluating each product's reputation, warranty, his own experience with the brand and, of course, the price. All of the components that Darius is evaluating make up
a) his product mix
b) the total product offering.
c) his brand awareness.
d) the core project evaluation.

Answer 1

Answer: The correct answer is "b) the total product offering.".

Explanation: All of the components that Darius is evaluating make up the total product offering.

When evaluating the types of beds, dressers and bedside tables taking into account at the same time their reputation, guarantee and experience of each product according to the brand, it is clearly evaluating the total offer of products as a whole.