Question

Identify the points of contact consumers may have with a brand that help develop its brand identity.

Answer 1

We can actually infer here that identifying the points of contact that consumers may have with a brand that help develop its brand identity are:

• Social media
• Interaction with salespeople
• Sponsorship activities at entertainment events.

What is brand identity?

Brand identity is actually known as the various elements seen in a firm or company which is used to create the right image to its consumers. In other words, we can say that brand identity is a way a company or organization portray themselves in the eyes of their consumers.

We see that the points of contact that we can identify here are social media, the interaction consumers have with salespersons, etc.

Learn more about brand identity on brainly.com/question/12495783

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