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I think it would be communication. As said before, they contacted one family about the schools. To get even more information contacting others would be even better.
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Explanation:
To exploit opportunities, entrepreneurs mobilize and recombine a variety of resources, such as financial capital (e.g., cash or loans from a bank), human capital (e.g., skills from an employee), and social capital (e.g., information obtained from social contacts).
Don't avoid there questions.