Answer:
Price skimming.
Explanation:
Price skimming is a pricing strategy in which an organization gradually lowers it's selling price after initially charging it's customers a high price in order to attract more price-sensitive customers. It is mostly used by a first-mover who faces lesser competition in business.
In this scenario, Cosmeticon had no competitors in that segment of the Indian cosmetics market, so it set a very high price for its products in order to reach the premium, price-insensitive segment of the market.
Answer and Explanation:
The computation of composite score for each location is shown below:-
Composite score for A is
= 0.15 × 89 + .20 × 75 + 0.18 × 92 + 0.27 × 92 + 0.10 × 93 + 0.10 × 90
= 88.05
Composite score for B is
= 0.15 × 78 + .20 × 93 + 0.18 × 90 + 0.27 × 93 + 0.10 × 97 + 0.10 × 96
= 90.91
Composite score for C is
= 0.15 × 84 + .20 × 98 + 0.18 × 87 + 0.27 × 82 + 0.10 × 84 + 0.10 × 95
= 87.90
Therefore for computing the composite score for each location we simply multiply weight with A location and in the same manner of A, B and C
b. The maximum composite score from A, B and C is B
34,900 injuries a year and around 80deaths per year
Answer:c. 12.0%
Explanation:Return on Investment (ROI) is a measure used by firms in order to determine how effective an investment is in terms of gains from its proceeds when compared to the amount invested .
Given
Yellowday Energy margin as 3%
turnover= 4.0 and sales as $50million,
we can calculate the ROI,Return on Investment , as the Profit margin multiplied by turnover
ROI = Profit Margin x Turnover
= 3% x 4.0
= 0.03 x 4.0
=0.12
0.12 x 100
= 12.0%
Answer: c. To understand which variables are the cause and which variables are the effect of a phenomenon
Explanation:
The options include:
a. To describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
b. to determine the degree to which marketing variables are associated
c. to understand which variables are the cause and which variables are the effect of a phenomenon
d. to determine the perceptions of product.
Descriptive research simply refers to a research type that is used in the description of a population that the researcher is studying.
It simply answers questions such as when, what or how in the research. The subject of the research is being described here.
From the options given, we should note that the descriptive research isn't conducted to understand which variables are the cause and which variables are the effect of a phenomenon.
