According to the heuristic-systematic model of persuasion, when people use the peripheral route of persuasion, they rely on heuristics.
<h3>Recognizing Heuristics</h3>
Various aspects of many different businesses, including finance, retail, media, and transportation, have been disrupted by the various digital technology advents and breakthroughs. Some daily tasks are no longer necessary, such as the online purchase of goods and services, the ability to deposit checks directly into bank accounts, and the use of food delivery apps for takeout.
Data produced by all of this new technology is shared across a wide range of sectors and industries. In order to address a problem, a professional in any field might have to deal with mountains of complicated data. Given a lack of time and resources, heuristic methods can be used to deal with data complexity.
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