A market development growth strategy employs the existing marketing offering to reach new market segments.
This is further explained below.
<h3>What is
a market development growth strategy?</h3>
Generally, The process of selling your current goods or services to a whole new set of consumers is an essential part of market expansion, which is a growth strategy.
It all starts with doing market research, during which you will perform a segmentation study of the market you already have.
In conclusion, The current marketing offering is used in order to expand into new market sectors as part of a market development growth plan.
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