One way a creative team would use a focus group is "to gather feedback on a new project" (Option A).
<h3>What is focus group?</h3>
A focus group is a market research technique in which 6-10 individuals gather in a room to offer input on a product, service, concept, or marketing campaign.
A qualified moderator leads a 30-90-minute group discussion geared to acquire useful information.
<h3>What are other ways to use a focus group?</h3>
Focus groups are often used to elicit people's thoughts, ideas, and beliefs about a specific topic or product. While polls and questionnaires are valuable, they do not capture what people are thinking or experiencing. A focus group will be useful in this situation.
<h3>How do you run a focus group?</h3>
The way to run a focus group is indicated by the following steps:
- Select a subject for discussion.
- Select your questions or discussion starters.
- Prepare your questionnaire for the focus group.
- Make a notetaker.
- Schedule and recruit participants.
- Obtain permission and begin the dialogue.
- Allow everyone to introduce themselves.
- Pose your queries.
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