Question

The macro strategies for developing customer value include each of the following except ______ excellence.

Answer 1

The macro strategies for developing customer value include each of the following except marketing excellence.

What is marketing excellence?

The marketing ecosystem priority is a firm's strategic way of growing the business via the development of mutually advantageous networks in the firm's proximal and distal environments.

• The end-user focus encourages connecting with final customers who use or consume the firm's service and exploiting final customer insights for company growth.
• Finally, the marketing agility goal makes it easier for the marketing organization and its people to carry out growth activities by simplifying structures and procedures, making quick decisions, and learning via trial and error.
• This study increases the field's understanding of marketing excellence by outlining the components of marketing excellence.
• These advances are significant because they advise managers on where to invest in marketing excellence and how to convey marketing excellence.

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