Question

________ describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

Answer 1

Customer lifetime value basically describes the net present value of the stream of future profits expected over the customer's lifetime purchases.

What is Customer lifetime value?

Customer lifetime value can likewise be characterized as the financial value of a customer relationship, in light of the current value of the extended future incomes from the customer relationship.

The motivation behind the customer lifetime value metric is to evaluate the monetary value of every customer. Wear Peppers and Martha Rogers are cited as saying, "a few customers are more equivalent than others."

Customer lifetime value varies from customer benefit or CP (the contrast between the incomes and the expenses related with the customer relationship during a predetermined period) in that CP estimates the past.

Therefore it is the Customer lifetime value which denotes the net value for future profits.

Learn more about Customer lifetime values here:

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