Question

Intensive distribution is a form of distribution that establishes one dealer or a few dealers within a given area.

Answer 1

False

Intensive distribution is a distribution strategy where a producer/ dealer attempts to sell its products or services in as many retail outlets as possible within a geographical area without exclusivity.

In other terms, an intensive distribution strategy is a plan that places products in many different locations for distribution. Products that are used every day and replaced often may be found in dozens of different retail outlets in any given area.

There is no specific or defined number of dealers to be establish in any given geographical area.

large-scale distribution resorts to more sales which in turn boosts revenue. However, intensive distribution may not be the perfect strategy for every business.

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