Within the 4E framework for social media, the ultimate goal of a firm is to engage the customer.
What are elements of the 4E framework?
A 4E framework of social media marketing consist of : educate, empower, entertain and engage. Each one lets to sell consumers on your product or service by a different means.
What is the purpose of social media?
Billions of people around the world connect social media to share information and make connections. On a personal view , social media advantages to communicate with friends and family, learn innovative things, enhance your interests, and to be entertained.
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