Because amazon prime offers <u>super-fast, free shipping, many other </u><u>retailers</u> have had to offer the same type of shipping in order to compete. This is an example of <u>horizontal channel conflict</u>.
What is amazon prime?
A paid subscription model from Amazon called Amazon Prime is accessible in many different countries and grants users access to extra services that would otherwise be either unavailable or priced higher for other Amazon customers. <u>Services include grocery shopping, streaming music, video, and e-books, as well as same-day, one- as well as two-day delivery of goods</u>. Amazon stated that Prime had more over 200 million subscribers worldwide as of April 2021. In Australia, Canada, Germany, Italy, this same United Kingdom, India, as well as the United States, Amazon Prime membership also grants access to Amazon Video, which offers free instant streaming of a limited number of movies and TV shows. The Kindle Owners' Lending Library, that also enables users to borrow up to one popular Kindle e-book per month, was made available to Prime members in November 2011.
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