Question

According to the consumer behavior model presented in the text, the ________ includes the shopping experience, point-of-purchase stimuli, and sales interactions.

Answer 1

According to the consumer behaviour model presented in the text, the purchase environment includes the shopping experience, point-of-purchase stimuli, and sales interactions.

The model of customer behavior is what?

An analytical framework for describing why and how consumers make decisions about what to buy is known as a consumer behavior model. The purpose of consumer behavior models is to depict a predictable path of consumer choices up until conversion, assisting you in controlling each phase of the buyer's journey.

What is the consumer behavior model proposed by Howard Sheth?

The Howard Sheth consumer behavior model's basic tenet is as follows: Stimuli serve as the inputs. The results are attention-based responses to a specific stimulus that culminate in purchases. Variables impacting perception and learning exist between the inputs and the outputs.

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