Question

Which one of the five generic competitive strategies discussedin Chapter 5 most closely approximates the competitive approachthat Under Armour is employing?Select the best response from the optionsprovided.Multiple ChoiceA focused differentiation strategyB focused low-cost strategyC low-cost provider strategyD broad differentiation strategyE best-cost provider strategy

Answer 1

To compete in the market, Lululemon employs a focus-difference strategy. A generic competitive strategy, this one.

Which five competing tactics fall under the general category?

• There are five tactics that companies can use to run competitively and dominate their markets: Low-cost provider strategy is followed by best-cost provider strategy, differentiation strategy is followed by focus low-cost provider strategy, and focus differentiation strategy is followed by low-cost provider strategy.
• To compete in the market, Lululemon employs a focus-difference strategy. A generic competitive strategy, this one.
• A targeted low cost strategy, rather than any of the other five conventional competitive strategies, more closely resembles Tesla's method for competing.    

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