Question

Kevin O’Leary suggests that Jenn and Kelley decrease the price of their product by 50% and sell 10 times as many. That is, he predicts if they drop the price of their product from $40 to $20 they will increase their quantity demanded from 6,000 to 60,000. Calculate the price elasticity of demand for Pursecases using the midpoint formula from this information

Answer 1

Answer:

The price elasticity of demand for Pursecases using the midpoint formula from this information is -2.45.

Explanation:

From the question, we have:

New quantity demanded = 60,000

Old quantity demanded = 6,000

New price = $20

Old price = $40

The formula for calculating the price elasticity of demand is as follows:

Price elasticity of demand = Percentage change in quantity demanded /

Percentage change in price ................ (1)

Where, based on the midpoint formula, we have:

Percentage change in quantity demanded = {(New quantity demanded - Old

quantity demanded) / [(New quantity demanded + Old quantity demanded) /

2]} * 100 = {(60,000 - 6,000) / [(60,000 + 6,000) / 2]} * 100 = 163.636363636364%

Percentage change in price = {(New price - Old price) / [(New price + Old

price) / 2]} * 100 = {(20 - 40) / [(20 + 40) / 2]} * 100 = -66.6666666666667%

Substituting the values into equation (1), we have:

Price elasticity of demand = 163.636363636364% / -66.6666666666667% = -2.45454545454546

Rounding to 2 decimal places, we have:

Price elasticity of demand = -2.45

Therefore, the price elasticity of demand for Pursecases using the midpoint formula from this information is -2.45.