Question

A marketing plan includes this marketing objective: "Create positive feelings about our brand." What is the main problem with this objective? A. It is not something the marketer can achieve. B. It doesn't name the target market. C. It does not meet legal requirements. D. It is not specific and measurable.

Answer 1

In a marketing plan where the primary objective is to create a positive feeling about the brand, such a marketing plan does not account to be specific and measurable. Therefore, the option D holds true.

What is the significance of marketing plan?

Marketing plan can be referred to or considered as such a plan that is aimed at boosting and driving the sales of a company's products. This can be achieved by creating a positive feeling about the brand, however, such marketing plan does not define how will a positive image be created and how much positive their image is.

Therefore, the option D holds true regarding the significance of a marketing plan.

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