It is difficult, but not impossible, to integrate marketing communications across all platforms, including social media.---- True .
Integrating marketing communications across all platforms, including social media, is difficult, but not impossible. Each element of an integrated marketing communications (IMC) strategy should have a clearly defined purpose and support, and should reinforce the message delivered by all other elements.
<h3>How important is integrated marketing communication across all media?</h3>
An integrated marketing communications strategy makes this consistent delivery possible. Without this communication, your audience will have an inconsistent brand experience and be less likely to translate your intended message.
<h3>How are your marketing communications integrated?</h3>
Integrated marketing communications (IMC) is the process of unifying your brand's message and making it consistent across all the media your brand uses to reach your target audience. It's a strategic approach that guides the communications and tactics used across all marketing channels.
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