Question

A former advertising campaign for GEICO Insurance used the slogan "So easy, even a caveman could do it" to emphasize the ease of buying insurance on GEICO's website. This campaign was part of GEICO's Group of answer choices mission statement. market segmentation plan. product strategy. customer excellence strategy. positioning strategy.

Answer 1

Answer:

positioning strategy.

Explanation:

Developing a marketing strategy aimed at influencing how product is perceived in comparison to competiton. It includes four steps which are:

1. Analyse

2. Competitive advantage

3. Marketing mix

4. Evaluate