When evaluating advertising results, the Attitudinal measure technique can be used to measure consumers' beliefs or feelings about a product before and after exposure to the ad.
<h3>What are Pre-testing and post-testing in advertising?</h3>
Pre-testing and Post-testing. Pretesting is testing the advertisement before running it so that the likelihood of preparing the most effective ads, by allowing an opportunity to detect and eliminate weaknesses or flaws increases. Post-testing is done after the advertisement is run on the media.
Advertising Research – 4 Important Types: Product Appeal, Advertising Message, Advertising Media Selection, and Advertising Effectiveness Research.
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Answer:
The answer is A. The total revenue will be understated
Explanation:
Unearned revenue is when the amount or money has been received before providing the service. For example, a manufacturer has received money from a customer for a product that will be delivered over a period of time, let's say every month.
Unearned revenue is a liability but the failure to make an adjusting entry in the income statement will understate revenue because as the product is being delivered monthly, the accountant should be recognizing it as revenue in the Income statement. As this is recognized as revenue, unearned revenue account decreases with the same amount monthly
Answer:
r = (- 4.431%)
Explanation:
Given that,
During 2003, auction house sold a sculpture(Final value) = $10,291,500
Purchasing Price of sculpture in 1999(Initial value) = $12,337,500
No. of years elapsed = 2003 - 1999
= 4 years
0.955680838 - 1 = r
- 0.04431 = r
- 4.431% = r
Therefore, annual rate of return on this sculpture is -4.431%
A depreciation of the U.S dollar rise the price of U.S. imports, and fall in the price of U.S exports.
In a floating exchange rate system, currency depreciation refers to the decline in value of a nation's currency in relation to one or more foreign reference currencies.
Currency depreciation can happen for a variety of causes, including weak economic fundamentals, interest rate differences, political unrest, investor risk aversion, etc.
The exchange rate affects whether there is a trade surplus or deficit; a depreciated domestic currency encourages exports and raises the cost of imports. A strong native currency, on the other hand, makes imports more affordable and hinders exports.
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