Question

Among internet users, some do research online, some shop, some look for entertainment, and many do all three. Each of these groups have different wants and needs and would be called a.

Answer 1

Among internet users, some do research online, some shop, some look for entertainment, and many do all three. Each of these groups have different wants and needs and would be called a market segment.

Market segments are groups of individuals who are combined for marketing purposes. Market segments, which are a subset of the overall market, frequently group people based on one or more shared criteria. The target market for a company's goods and services is developed using a variety of criteria by the marketing departments of the companies. After thoroughly understanding the demands, lifestyles, demographics, and personalities of the target customer, marketing experts tackle each category in a unique way.

• A market segment is a population subset that exhibits one or more common traits.

• Target markets for businesses' goods and services are developed using a variety of factors.

Learn more about Market segments, here

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