Question

what corporate diversification strategy is being pursued by disney? what evidence do you have that supports your position? how does the corporate office create a parental advantage, which is difficult to duplicate by its more focused competitors? what are synergies and economies of scope and how do they work at disney to lower its overall costs? given the diversification approach that disney uses, what are some things that they can do to deal further with the trend toward cord-cutting and competition from large streaming and content producers such at netflix, amazon, and other content producers?

Answer 1

The Walt Disney Company has developed a strategy that pursues diversified business operations in an effort to maintain its competitive edge.

What is corporate diversification strategy ?

When businesses want to expand, they use a diversification approach. In order to boost revenues, it is a practice to add a new product to your supply chain. These goods may represent a new subset of the market that your organization already serves, a strategy known as business-level diversification. Instead, if you enter a new market, corporate-level diversification takes place.

One of the four growth techniques popularized by Igor Ansoff is diversification. One of these growth strategies is more likely to be a fit for your business than the others, depending on the sector, size, and goals of your organization.

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