Question

According to your text, what is the most likely result of the buy-online-and-pick-up-in-store option?.

Answer 1

The most likely result of the buy-online-and-pick-up-in-store option is that the customers will be more likely to make additional purchases while in-store.

Customers that come into the business to pick up their order poke about and look at other goods. They add a lot of additional items to their shopping basket, which is the best way to boost sales.

The offense and defense of the shopping experience are like in-person and online. A superb hockey team can effectively pass the ball back and forth between offensive and defensive players, with each one contributing to its progress toward the goal. On the road to the finish line—the purchase—winning merchants enable customers to transition easily between their online and in-store experiences.

To differentiate their services and provide value that fosters client loyalty, retail winners deliberately play offensive (in-store) and defense (online). To build experiences and gain competitive advantages, retailers and brands need to maximize their store presence and understand how to use internet as an extension of the in-store experience (or vice versa).

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